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Marketing. Systems. Automation. Getting Things Done.
Sometimes you don't need another full-time employee or another agency. You just need an experienced person who can step in, understand what needs to happen and get it moving.
I work alongside New Zealand businesses providing flexible marketing, digital and operational support, from marketing planning and project delivery through to CRM, automation, customer journeys, reporting and digital systems.
Need someone to simply come in and sort it? That's where I fit.
You don't need to know exactly what you need.
One business might need help getting its marketing organised. Another might need its CRM sorted, an email journey built or someone to manage a website project. Sometimes you simply need another experienced pair of hands.
That's why I don't believe every business should be squeezed into the same marketing package.
I can work with you for a few hours, on a specific project, as ongoing monthly support or as an extension of your team.
You tell me what's going on. We'll work out what will actually help.
Marketing & Systems That Actually Work
You don't need more marketing advice.
You need a plan that gets done.
MarTech & Automation
CURRENT FOCUS AREAS
Digital & Customer Journeys
Marketing Operations
Digital & Customer Journeys
Outsourced Marketing Support
START HERE
Deep-dive discovery → full audit → clear 90-day roadmap. The foundation everything else is built on.
90-Day Marketing Strategy
10+
YEARS
EXPERIENCE
Marketing Operations
MarTech & Automation
Marketing Operations
Outsourced Marketing Support
NZ
BASED, WORKS GLOBALLY
10+ YEARS DIGITAL MARKETING
STRATEGY + IMPLIMETATION
NZ BASED, WORKS GLOBALLY
MARKETING & OPERATIONS
I'm not trying to be your next marketing agency.
I'm there to work alongside your business.
That might mean building the marketing plan, sorting out your systems, getting an automation working, managing a project or coordinating the specialists you already use. I don't need to personally execute every piece of your marketing to help you get it done.
If something needs specialist paid media, development, design or another skillset, I can work with your existing suppliers or help coordinate the right people.
You still have one person helping you keep the bigger picture moving.
SOUND FAMILIAR?
You're doing the work. But the marketing still feels like a mess.
You're not doing anything wrong . You're just running your marketing without a system that actually fits your business.
Your marketing is reactive, you post when you can, not strategically
Nothing feels consistent or joined up
You're not sure what to focus on or what's worth your time
You've hired help before but the strategy was never really there
HOW I WORK
Strategy first. Then I help you build it.
Most marketing help goes one of two ways, advice with no implementation, or execution with no strategy. I do both.
Strategy & Planning
Big-picture thinking grounded in your business reality. You'll know what you're doing, why, and what comes next.
Systems & Implememtation
I don't just plan it, I help you build it. Tools, workflows, campaigns. All set up to actually work.
Ongoing Support
Regular check-ins, adjustments, and steady accountability so your marketing keeps moving forward.
THE ANCHOR OFFER
Start with the 90-Day Strategy
Before we do anything else, we get clear on what we're building and why.
01
On Call
For businesses that need experienced help from time to time.
Ways of Working with Me
02
Ongoing Support
Your flexible outsourced marketing and digital support. Monthly hours that can be used where the business needs them most.
HOW WE WORK TOGETHER
Projects
03
For clearly defined pieces of work including systems, automation, customer journeys, marketing operations and digital projects.
Quoted by project.
Fractional Support
For businesses that need someone more embedded in the team without employing a full-time senior marketer.
Available from approximately one day per week.
04
STRATEGY
PLANNING
IMPLEMENTATION
Marketing, made simple, with someone who actually gets it.
HI, I'M MADDIE
I've spent more than 10 years working across digital marketing, marketing operations, systems, automation and delivery.
I'm at my best when I can get underneath how a business works, identify what's making marketing harder than it needs to be and then actually do something about it.
I'm practical, systems-minded and very comfortable being the person who joins the dots between marketing, technology, people and delivery.